The health and wellbeing loft is a learning space aiming to achieve a deeper level of understanding on consumer's health and wellbeing. This exhibition space provides both, a personal look to the archetypes' lifestyles and also a global perspective on health and wellbeing trends that will impact in the near and far future. This project is sponsored by six industry leaders in the realms of consumer healthcare products, healthcare providers and insurers.
This space also offers a workshop component, allowing companies to gain insight and get started on their ideas for projects about the future of health and wellbeing through the eyes of real consumers. The workshops are integrated into the Loft experience and usually offered at the end of the tour with the purpose of allow participants to translate their learnings and findings into actionable ideas.
PROJECT TEAM
Edson Cabalfin UC DAAP Interior Design Faculty
Meghan Minton UC DAAP Interior Design Faculty
Megan Sullivan Post-graduate Research Fellow
Adriana Navarro-Sainz Master of Design Graduate Research Fellow
+ 2 to 4 co-op students rotating every quarter
*This project is confidential, no research or design materials can be shown.
City of Sonder
Previously to enter the Loft, guests are introduced with an overview of the archetypes and trends. Then, an introduction of the City of Sonder, the city where all archetypes dwell, is provided.
Traveling to the city
In order to invite guests to break out their routine thoughts, they are prompted with a subway video the set them in the mood for learning and exploration.
Archetype Neirghborhood
The first stop is exploring the archetype section, where seven persona stations will be found. The personas vary on socioeconomic status, race, age, gender, education, health issues and attitudes toward their health.
Archetype Stations
Each station comprises a set of visualizations gathering both primary and secondary research previously collected by the Loft team. Amongst the content on the stations are a journey throughout a typical day in their lives, a ecosystem emphasizing sources of stress and relationships, and a wellbeing matrix. The goal for the visitors is to navigate the stations and gain insight on a various consumer profiles.
Future Shifts
The next step is to dive in the future trends that will impact on the archetype's lives. For starters, visitors are offered with five major value shifts.
Manifestations
A collection of concrete examples on how the five major trends are driving change is presented in this section. Visitors are encouraged to explore these manifestations and start ideating on how these specific changes can impact the seven archetypes.
Workshops
Visitors determine goals and objectives, allowing the Loft team to curate the experience accordingly. The workshop session is designed based on the needs of each group utilizing a set of design tools ranging from brainstorming to human-centered design methods.
My roles within the Loft team
I started working full-time as my first co-op at the Loft in the summer and then switched to part-time for the Fall and Spring. The projects I have been in vary based on team and the executive sponsor committee.