Hola! I am Adriana, Ph.D.

I turn complex healthcare challenges into intuitive, human-centered digital experiences. Research-led. Impact-driven. Currently at Natera.

 
 

I drive user-centered research and design at the intersection of user experience, emerging technology, and human cognition.

At Natera, I lead a multidisciplinary team dedicated to building intuitive tools that streamline genetic test processing and support confident, data-informed clinical decisions.

Outside my role at Natera, I focus on advancing digital experiences in women’s health—especially in areas like reproductive and menopausal care. My doctoral research investigated how digital interventions can meaningfully support the menopausal experience, emphasizing patient empowerment. I also serve as a science research fellow at Athena DAO, where I contribute to pioneering initiatives in women’s health on the decentralized web.

When I’m not working, you’ll often find me trail running through the Bay Area hills or biking along the coast. I’m energized by discovery—whether it’s unpacking a design problem, diving into research, getting lost in a book, or exploring a new corner of the world.

Feel free to get in touch at sainz.nag@gmail.com or find me on LinkedIn.

Download my résumé here.

 

Guiding Principles

These principles guide how I approach complexity — whether I’m designing an interface, structuring a research study, or translating scientific insight into usable systems.

1. Enabling Sensemaking at Scale

I distill intricate systems into interfaces that are clear, actionable, and comprehensible. Guided by Herbert Simon and translational interaction design, I focus on transforming complexity into usable form without oversimplification.

2. Designing for Depth, Not Just Speed

I build tools that support cognitive focus and meaningful problem-solving, especially in data-rich or decision-heavy environments. Influenced by Engelbart’s augmentation philosophy and Norman’s cognitive models, I prioritize depth, clarity, and control over efficiency alone.

3. Aligning Interfaces with How People Think

I create systems that reflect real-world reasoning and decision-making patterns. This means reducing unnecessary friction, supporting informed action, and respecting the cognitive and contextual demands users face.